Statement of Intent

 The ASA has many rules around advertising, like not allowing tobacco, things that encourage violence, antisocial behaviour or drinking etc. so despite my show being a 15 crime/action thriller to appeal to my more mature teenage/young adult target audience that would likely play after the watershed, I will make sure my posters comply to the ASA rules. To do this my posters won’t feature any violent content or anything that could offend any audience, it may only nod toward its themes and use props, this is important as these posters can be seen by anyone and must be suitable for young children. 

To attract my intended audience, 16-25 year old TV thriller fans, they should be presented in a positive way. My characters in the posters and in the show as a whole will be within the same age range as my target audience, despite being younger they already have strong, interesting careers that they’re good at instead of a more dull job, this puts them in a positive light and could link into uses and gratifications as the audience may find escapism or personal identity as they feel represented by the characters, it also presents policing/criminologist jobs in a good way which could interest anyone in the field. I think this relatability could also be reinforced by the themes as the base of my show is to focus on problems that young people typically struggle with, this could also educate an older secondary audience.

I think the show being an action/crime thriller would also appeal to a younger audience as they are typically more interested and entertained by action, violence and true crime. My posters photos would also be taken in a small town by the sea or in a woodland area, people from similar areas could relate whereas people from other areas may find escapism within the setting. They will also represent different social groups by having both genders on the posters, with the two main characters being female and the antagonist in the background being male, this also presents women in a positive way and may appeal more to a younger, aspiring audience.