Fourth Poster
Posts
Statement of Intent
The ASA has many rules around advertising, like not allowing tobacco, things that encourage violence, antisocial behaviour or drinking etc. so despite my show being a 15 crime/action thriller to appeal to my more mature teenage/young adult target audience that would likely play after the watershed, I will make sure my posters comply to the ASA rules. To do this my posters won’t feature any violent content or anything that could offend any audience, it may only nod toward its themes and use props, this is important as these posters can be seen by anyone and must be suitable for young children. To attract my intended audience, 16-25 year old TV thriller fans, they should be presented in a positive way. My characters in the posters and in the show as a whole will be within the same age range as my target audience, despite being younger they already have strong, interesting careers that they’re good at instead of a more dull job, this puts them in a positive light and could li...